InfoBase Publishers Announces an Alliance, and Product Integration, With McNulty & Associates

Dear DACIS Subscribers,
Last summer I had the opportunity to catch up with Michael McNulty, the president of McNulty & Associates, a consulting firm which brings an engineering sensibility to Price-to-Win analysis, Enhanced WRAP Rates, competitive assessments, and Black Hat reviews.  Business had been good, he told me over lunch.  He said he liked the direction we were taking DACIS, and wondered if there might be anything we could do together.
My ears perked up when he told me, "Stuart, it's funny how often our customers ask for one of our WRAP Rate analyses based on the 'DACIS Code', the one InfoBase uses to identify businesses in your Companies module."
From that comment came an idea, and from that idea came a partnership, and from that partnership comes the step we're announcing today.
Put simply, InfoBase has integrated, right into DACIS, links to the library of more than 450 Enhanced WRAP Rates maintained by McNulty & Associates.  If you're looking at a competitor in DACIS and you have a pressing need to know what they might be bidding on an upcoming procurement, you'll find a link which takes you straight into a secure e-commerce site maintained by McNulty & Associates.  There you can purchase and download a detailed analysis of your competitor's plant and field wrap rates, with the customary breakouts of G&A, overhead and fringe. (Just so you know, all information used by McNulty & Associates is publicly available non-proprietary data.)
To put it even more simply: Once you've identified the business on DACIS, it's only three clicks until you'll have its WRAP Rate in your shopping cart.  Welcome to the PTW/Black Hat express lane! And if a WRAP that you want isn't there, just order it online and you'll receive it in a few days.
Of course, there's more to say.  What goes into a McNulty & Associates Enhanced WRAP Rate analysis?  How to find those linkages in DACIS?  Where is the partnership going, and which kinds of premium products might you expect to see next?
We'll be discussing all that on Feb. 11th, at a 1 p.m. Live Webinar featuring Mr. McNulty.  If you've read this far, you just might be the kind of person who'd consider it time well spent.  We hope to see you there!
Best regards,

Stuart McCutchan
InfoBase Publishers, Inc.
Jan. 30, 2015
Jan 30, 2015